Posted | May 3rd, 2018
Instagram Campaign is a huge success for Football Clash: All Stars
Kairos Media, a digital communications agency based in London has delivered a successful Instagram campaign with the use of social media influencers for the launch of the mobile game, Football Clash: All Stars.
The mobile game, published by Soccer Manager, is an ultimate 5-a-side football app where players can go head-to-head in various arenas, during real-time football matches, from all over the world playing with their favourite ‘All Stars’. Players can build their all-star team by collecting over 100 cards starring their favourite players.
Soccer Manager engaged Kairos Media to incorporate influencer marketing into their marketing strategy as they felt this would be the most suitable and affective method to market the game. The campaign objective looked to create further awareness for the launch of the brand-new game, whilst generating downloads to the game from the app store. However, time was of the essence and it was crucial that the campaign was delivered within a 48-hour period!
Using bespoke software to identify engaging football community Instagram accounts, with predominately male audiences targeting the UK, US and Tier 1 countries. Kairos Media were able to find a variety of accounts, develop relationships, design creative content, negotiate fees and confirm contracts with a quick turnaround.
This led to identifying eleven well known Instagram accounts within the football community to assist with the promotion of the mobile game. Each account added engaging content to their Instagram stories, generating a total of 13.3 million views. An over achievement from the guaranteed 5 million views by 166%.
From the thirty-three pieces of unique content created on Instagram stories by the influencers, we had a total of 194,458 clicks with a CPC (cost per click) of less than 0.50¢.
Audiences were directed to the app store to download Football Clash, resulting in a ranking position of #2 in the Sports section of the iOS App Store and trending within the Top 10 apps on the Android Play Store.
Sam Martindale, Lead Sports Account Executive at Kairos Media said, “It’s very rewarding to manage a successful campaign and despite guaranteeing 5 million views, I am over the moon that it reached more than 13 million views and over-performed by 166%. There’s no better feeling!” He went on to add, “Influencers can truly be an incredible channel to amplify your social content and this campaign proved how powerful it can be.”
About Kairos Media
Kairos Media is an innovative, results driven social media marketing agency that works with global brands to deliver digital influencer and creative media strategies. Inspiring, creating and pioneering, the company believes in challenging the norm to deliver authentic and bespoke campaigns, hyper-targeted to each brand’s audience.
Learn more about Kairos Media, ask for a no obligation meeting or contact us to speak to a specialist today by calling 020 7566 0055, emailing firstname.lastname@example.org, or visiting www.kairosmedia.com for the latest case studies.