Posted | June 4th, 2018
Western Digital and the Lightning Pandas announce esports sponsorship agreement
LONDON – June 1, 2018 – Western Digital Corp. (NASDAQ: WDC) a world renowned manufacturer of data storage devices and solutions, and the Lightning Pandas, a leading esports organisation, have announced an agreement in which Western Digital becomes the first official hardware partner of the the Lightning Pandas.
The central philosophy of Western Digital’s Gaming program is Gamers Come First, representing our deep commitment to PC and console gamers, developers, and the gaming industry. As a storage technology leader, we are dedicated to setting the standard by creating environments for gamers to thrive by delivering innovative flash and HDD technologies, and hardware that provides faster load times to help create the best possible gaming experience.
Since relaunching late last year the organisation has picked up teams in FIFA, Call of Duty and most recently Fortnite, making the Lightning Pandas one of the most promising and popular organisations in esports. With the new sponsorship agreement, Western Digital becomes the first sleeve sponsor for the Lightning Pandas Call of Duty team.
Through the partnership, the two brands will engage directly with esports fans through events, giveaways and bespoke content, featuring the organisations star players and Western Digital’s state-of-the-art products.
“As the organisation continues to grow, we’ve been searching for a partner who shares our vision for the future and is excited to join us on our journey,” said Michael Craddock, CEO at the Lightning Pandas.”From our initial conversations with Western Digital, it was clear that we shared the same passion towards esports and I’m incredibly excited to build a long-lasting partnership with them.”
About Western Digital
Western Digital creates environments for data to thrive. The company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. Western Digital® data-centric solutions are marketed under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™ and WD® brands. Financial and investor information is available on the company’s Investor Relations website at investor.wdc.com.
Western Digital, the Western Digital logo, G-Technology, SanDisk, Tegile, Upthere and WD are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners.
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