Kairos Media launches Revolut content creator collaboration with The Sidemen
We are super excited to share that we've been working behind the scenes with Revolut on its latest influencer marketing, out-of-home & media campaign.
Revolut, the global financial super app with more than 20 million customers worldwide, has collaborated with the Sidemen on launching two unique cards with plenty of perks including three months of Side+ membership for free and 10% cashback on all Sidemen brands including XIX Vodka, Sidemen Clothing Ltd and Sides.
We've been responsible for ideation, negotiation and creative direction for the campaign, launching with an exclusive London-based reveal event, out-of-home placements, a bespoke video trailer and content across the major Sidemen channels. This partnership is set to be huge, particularly as the campaign evolves over the coming months.
Having initially started working with Revolut in mid 2021, we are responsible for driving performance and global acquisitions for the fintech firm through our award-winning influencer marketing and social-creative services. The Revolut and Sidemen collaboration follows the renewal and contract expansion of us becoming Revolut's global influencer agency of record.
A special mention for the Revolut x Sidemen collaboration goes to Kairos Chief Strategy Officer, Ross Crump, Chief Growth Officer and Managing Director of Kairos Media, Drew Townley, Client Director, Niall Carroll, Strategy Lead, Maddy King and Creative Lead, Sam Piper, for their brilliant contributions.