Posted | July 9th, 2018

IGTV is giving fuel to Fashion & Beauty influencers

IGTV is giving fuel to Fashion & Beauty influencers

Instagram is lit this summer! New features to the social platform have been going off recently, from the introduction of customising your feed by muting followers, adding music to your Instagram stories and the launch of a video chat. However, the big focus is around IGTV, a new app for watching long-form, vertical videos, another way for Instagram content creators to communicate with their followers.

Integrated into the Instagram app or as a standalone app, IGTV facilitates video content for up to an hour in length in a vertical format, optimised for mobile and easily accessible for the one billion users.

Did I hear you say, watch out YouTube? Yes, social influencers do not have to rely on YouTube as a platform to upload in-depth content, but it is early days for IGTV. Many influencers have been using YouTube for years, they are familiar and have grown along with it. Undoubtedly, some influencers will concentrate their efforts on creating content for IGTV whereas others will keep their options open to other social media platforms watching how IGTV will progress.

The benefits for Fashion & Beauty Influencers

Beauty influencers, in particular, will be able to utilise IGTV and brand partnerships, creating their tutorials and uploading content to one platform. Although there is no official way to monetise the platform, influencers can make it obvious to their audience that the content is promoted by brands. We doubt it will be long before Instagram introduce options to clearly display partnerships, due to the strict rules from advertising standards authority.

If you are looking to partner your brand with social influencers and IGTV, get in touch with us today to discuss your campaign;

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