Posted | February 5th, 2020
Influencer Marketing Agency for a Year
By Jonny Beckett – PR & Marketing (Placement Student)
How did I get here?
Would you miss your entire summer and move to London in 5 days to work at an influencer marketing agency? This was the question the Director and Co-Founder of Kairos Media, Chris, asked me not long after I finished my 2nd Year at University. It took me by surprise, however my immediate response was yes.
You might wonder what the appeal was to pack up and move to the Big Smoke so quickly after that initial call. The simple answer to that was “how often do you get the chance to work in one of the biggest Influencer Marketing & Social Agencies in the world?”. Studying Marketing Management at University makes all things influencer and social media completely relevant to my future career goals.
For those who are not so up to date with the digitalised society we live in, Influencer Marketing is the partnership between brands and popular social media figures. These people are viewed as influential within their following. In return, the brand will increase awareness and in most cases the purchase of products. Brands have poured billions into this industry already and it is estimated brands will spend up to $15 billion by 2022 on Influencer Marketing. The social media marketing industry is constantly changing and with the new kid on the block, TikTok, it doesn’t look like it will be disappearing any time soon.
What is the agency lifestyle really like?
Agency work and culture really took me by surprise, particularly the first week. The marketing industry is so fast paced that even one simple Tweet by the Kairos Esports team on KFC Gaming’s account can lead to over 190k likes and crazy levels of engagement. Being a part of, and seeing behind the scenes of a company that has the ability to reach out to an unprecedented number of people blew my mind. Working at an agency has also given me the ability to work across more than one project which is key in learning every aspect of not just social media but also the creativity and advertising that is put behind the final product.
I was also involved in Kairos announcing they will be Rovio’s Global Influencer Marketing Agency. (bit of self promotion). Rovio (Angry Birds) have recently celebrated their 10th Anniversary of launching their original mobile game. In just 10 years the game has been downloaded over 1 billion times as well as 2 feature length films. This was not only a huge moment for me as a placement student to be given this opportunity to do the announcement video, but also massive for everyone at Kairos Media due to the sheer size and global recognition of the Angry Birds brand.
What is left for me now?
I am only half way through my journey at Kairos and there is a lot still to be done. If I get the same amount out of it that I already have, it will certainly be worth sacrificing one summer for a lifetime worth of experience. My advice for anyone that is on the fence about taking a year placement is to go for it. The experience is invaluable in all aspects. It may not be for everyone and you may get a job or role you don’t really want, but you need to make the most of it and learn from everything you are doing. All experiences are influential and learning opportunities good and bad may shape your future career choices.
How do I conclude?
The skills and opportunities that I have learnt and experienced over the past six months at Kairos Media have far exceeded what I expected before starting. Working in an industry like this for an entire year, as well as being thrown in at the deep end seems daunting to some. For me, it was a huge stepping stone in the right direction for my career path. It is something that I have always wanted to do, and I am very glad and grateful to Kairos Media and everyone that I work with.