Outfit7 looked to Kairos Media to promote the launch of their Talking Tom Jetski 2 mobile game, the next title in the long-running Talking Tom franchise. Choosing to engage some of the UK's biggest and best influencers to create multi-platform content to promote the game and drive lapsed and new users to download the app.
Using three influencers; Clare Siobhan, Tekkerz Kid and The Ingham Family, who all individually created authentic content around a competition, with a strong call to action. The content generated 3,544,728 total impressions, an impressive over-performance on the guaranteed impression by 228%. The campaign also achieved 11,969 clicks.