Why do gamers scare brands in 2023?

Gaming has been at the top of most marketer's agendas even before the boom in attention the industry got during global lockdowns. But, the growth of global marketing spend on gaming media is much slower than both social and CTV, indicating a lack in confidence in space.

Earlier this year, Strategy Director at Kairos Group, Mark Bellamy and senior brand leader at Heinz, Hannah Winterbourne joined AdWanted's The Future of Gaming event to unpack how a tactical mindset to connecting with different gamers can deliver long-term equity in the space.

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