A game changing performance
- Combined CCV
- Clicks to download
With the impending launch of its newest game Fall Guys F2P, Epic Games wanted to increase awareness of the launch and Twitch extension amongst the gaming community in key regions, to drive downloads.
We used a two-pronged approach to tap into content streams of popular influencers. The first was paid content that showcased new updates, and the second was inviting creators to host exclusive invitationals.
The campaign made it to number one on Twitch, received over 150k clicks and created over 120 pieces of creator content throughout - successfully driving downloads and increasing awareness of the game across Europe.